Short for 'Idiotic'. I arrived last night in Anaheim and the floor isn't even complete yet.
As to the smaller vendor opportunity of capturing customers it becomes less of a reality year on year as this show is in decline. We already know the number of registered attendees this year is substantially lower than last year but the cronies keep up the pretext of value with all this in-house rhetoric. Not on our roadmap for 2009 unfortunately.