Cisco is rubbing its hands with glee at the thought of the billions of dollars service providers will be spending to retrofit their networks for "Phase II" of telecoms, as described by John Chambers in his keynote at the NXTcomm conference in Chicago this week.
Jim Duffy of Network World writes:
"Chambers sought to dash a popular notion that telecom is clawing its way back from the dead after the bubble days of 1999-2002. Instead of a resurrection, telecom and the Internet industries are entering a stage of reinvigoration and evolution due in large part to the upsurge in use of Web 2.0 and collaboration technologies -- like Cisco’s Telepresence videoconferencing systems and recent WebEx Web collaboration acquisition."
No longer are enterprises driving the use of new and faster technologies, now consumers are demanding more powerful technologies that enable them to take part in social networks, share videos and update wikis.
Duffy's story continues:
“Consumers won’t be paying for dumb plumbing,” Chambers said. “They’re paying for the [communications] experience. The next generation [of innovation] is driven from the consumer up” and it will last for the next decade, he said.
Are there more pressing issues Cisco should be addressing first before tackling the bigger picture?
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Classic Chamber...Classic Cisco
Quintuple network traffic. Drive major upgrades. All for improved worker productivity. Sounds like the classic cisco strategy. Drive a new app which just happens to place a significant burden on the existing network so they can drive the next iteration of Cisco switches and routers. This should keep the rolling for a couple of years since it appears most enterprises have their head way up their &$%@#*&#.
Give me your money.........
I love the term "Web 2.0". You would think that the marketing buffs out there could haev come up with something more original. ISPs may need to upgrade to support higher levels of bandwidth, but as far as all of the overbuilt enterprises go they will probably be good for quite some time even with rich media collaboration and Teleprecense.........
Forklift or die
John Chambers is the master lion tamer. Whatever he says become divine law and is parroted by analysts the world over.
I've been in the networking market long enough to smell a forklift coming anytime Chambers opines. Cisco's model is driven by churning the base. It's not necessarily any better mind you, but IT managers won't get fired and the stuff will work reasonable well. I'm just not sure if there is EVER an ROI in the works. Does everybody need 10G backbones? Are there endless amounts of new business applications being added to the network? Does VoIP really offer cost savings...and is equal quality-wise to POTS?
I suppose any or all of these could be justification. I'm just wondering when the CEO is going to get curious enough to start asking the tough questions. When is enough enough?
The sad thing is, people get
The sad thing is, people get hypnotised by the hype. If the ability to wow won you sports matches then the Harlem Globe Trotters would be undisputed champions of the world.