Microsoft security attempts to forklift its PR image

The Microsoft security team wants the world to think of them as the good-guys. Well, you can hardly blame there there. One of their ideas is better public relations. While users clench their jaws in frustration over the effort it takes to keep Microsoft products patched -- until the next vulnerability is found -- the security team has been thinking what it really, REALLY needs is a new image.

 "`We had a robotic image on a lot of our awareness campaign materials last year, and it portrayed a very stern, standoffish approach to the team,'" said Pete Boden senior director for MSN and Windows Live security at Microsoft in part three of a four-part series on Web security from CNET News. ...

"Things are better now. Boden's department is engaged in an ongoing marketing campaign within the company, which includes hosting regular happy hours with local brews and chips and salsa. `Redhook, Mac and Jack's, we're not short on beer here in the Northwest,' Boden said."

In all fairness, the team hasn't just been swilling beer with hits co-workers, the story reports. Other initiatives include the famed "Blue Hat" day, where hackers are invited to campus to break Microsoft products in front of the folks that built them. 

Does the Microsoft Security team need a new image? What ideas do you have for them to improve it?