Do you know what your CEO drives?

We're talking just the make of the car, nothing more detailed.

I ask because an otherwise unremarkable story in this morning's USA Today - hey, did you know that most rich people drive fancy cars? - cites a survey result that I find difficult to believe:

"How the boss gets to work might seem a relatively innocuous thing. But people pay close attention to what their CEO drives. Only 10% of nearly 3,000 people asked didn't know what their chief drives, according to a survey by TheLadders.com, a job-search site for those making $100,000-plus. While that might not represent the typical employee, it shows that there is a keen interest in what kind of wheels the person at the helm of the company has."

The $100,000-a-year caveat is important, obviously, but I'm still not buying that it's enough to validate the idea that nine of every 10 such employees cares enough about what the top dog drives to find out and remember. I smell a Web poll, which, as we have noted here many a time, suck for any purpose other than simple amusement.

Of course, it's possible that I'm projecting my own lack of interest here. I do not know what Network World CEO John Gallant drives, even though I've been inside of the vehicle on a number of occasions. (How's that for a journalist's keen powers of observation?)

I simply couldn't care less.

You?