Google’s biggest acquisition to date has gotten the FTC’s stamp of approval today rejecting any current or potential competition concerns. FTC's opinion Google's acquisition of DoubleClick is just one more sign of strong competition in the online ad serving space.
I’m not sure how the FTC made their decision but I have to say that comparing a Google DoubleClick acquisition to Yahoo's acquisition of Right Media; AOL's acquisition of ADTECH AG and TACODA; WPP Group's acquisition of 24/7 Real Media; and Microsoft's acquisition of aQuantive and AdECN Inc is like comparing Buckingham Palace to a Victorian house…this isn’t the average acquisition.
What will happen when the largest adnetwork merges with the largest ad delivery system? I guess we’re going to find out soon.
The opinions expressed in this Weblog are those of the writer and may not represent the opinions of Network World.
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