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Saturday, November 22, 2008
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Is Google too divided?

Google has a policy of keeping its different departments in silos thus not communicating or working together. But the lack of connection between the different parts of Google leave many questioning how long the expansion can last.

When dealing with Google’s different departments you get a closed feeling that one hand really doesn’t know what the other is doing. The Advertising products departments like Adwords and Adsense don’t even really understand one another’s products or services. So when Google has a presentation on its newest and greatest products but has no engineers and can’t answer questions about any products outside the few they wanted to discuss it really doesn’t instill a lot of confidence.

I’m all for keeping the Advertising and the Search sides separated but you can’t keep product information in silos where people have to jump from group to group to get information.

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