AT&T is headed in the right direction with IMS. The challenge lies ahead to create Quadplay offers and Mobile media and content distribution platforms for both consumer and enterprise markets. Lastmile bandwidth crunch will soon be a major issue to deliver even Triple Play services with QoS and meet customers' expectations with ease and common experience across any device. IMS will solve the access issue with any media. But, the service blending and application layer will have to be carefully developed to reap the REAL BENEFITS of IMS platform. Application vendors will play the key role to develop an Ecosystem with SPs to leverage the "Revenue before CAPEX/OPEX" models.
They will have to eventually create applications and bundles such as UC and FMC to enhance the uptake from SMBs and enterprise customers. Their competition is not as much with Verizon as it is with Google and IBM in the enterprise market.
IMS is only the first step towards convergence. There are many more moving parts to convergence - SOA, WEB2.0 and GRID computing. How all of these competing platforms will be added/integrated with Telco's and Wireless carrier's existing legacy TDM based networks and OSS platform will determine the pace of innovative applications.
|
Does Verizon's Voyager stack up to the iPhone? |
|
|
5 IT skills that won't boost your salary 
[1,407]
Women 4 times more likely than men to cough up personal info [589]
Japan's 10 funniest tech-related commercials [Videos] [407]
Throwing away a promo CD is "unauthorized distribution"? [1,265]
Adults too quick to dismiss educational video games [682]
Attack of the iPhone clones [Slideshow] [578]
10 things IT needs to know about AJAX [1,258]
This Year's 25 Geekiest 25th Anniversaries [Slideshow] [409]
|
|
RE: AT&T moves ahead with IMS, unveils VoIP service for its IPTV
Is AT&T proving one of the promises of IMS?
Perpetual betas of web2.0 are at one end of the spectrum & the traditional slowness (at times for good reasons) of telecom is at the opposite end of the spectrum when it comes to speed.
One of the promises of IMS is a rapid service creation environment. By including application servers (AS) based on industry standards to be layered on top of the call control plane of IMS, IMS is allowing and embracing the rapid programming environment we enjoy (or annoyed by if you prefer) to be part of telecom’s new “speedy” delivery process.
July of last year, AT&T’s Video Share (an IMS app) hit the market. Now, AT&T unveils VoIP service for their IPTV customers within 6 months of Video Share. So, is IMS AS aiding in this paradigm shift as promised? Is AT&T reaping the benefit of this new layered architecture (at least on the rapid services introduction promise of IMS)?
What do you think?
Post new comment