What changes to Cisco would you make if John Chambers hired you as a consultant for a year?
This is a great question that a customer asked me, it really made me think as to what I would do. Now I am assuming that I could make changes and would have full control to make them. So I have come up with a small list and I am hoping everyone will post your own list. I would really like to see what others are thinking.
1. I would fix the Cisco Certification Problem
a. Every test would be hands on with a proctor; this would stop Gold Partners from using sales people, secretaries and others to take tests so they can keep their certification. Every certification from CCIE to account rep or sales training would be included.
b. This solution would stop people from using exam cram, actual test, and other sites to pass certifications test.
c. All Premier and Gold Level company renewal or certifications would require hands on testing for all specializations they are requesting to be certified on. They would need to have at least 3 people in each specialization such as VOIP, Security, Routing and Wireless set up, configure and troubleshoot lab gear. This will stop companies from just having test takers at their company and will provide better service to clients.
d. Random testing for company employees used in certification testing, with would include lab test.
e. Random search for employees used in Premier and Gold Audits, this will stop partners from hiring then firing employees for certifications just to keep their level. If this is seen with in 3 to 6 months the partner is dropped.
f. To be a gold partner you need to have a CCIE in Voice, Security, Routing and Design. This will insure there is an expert in each area; this is why they are a Gold Partner.
g. Make all CCIE Boot camps outlawed; this will bring the CCIE certification back to old days when people had to know what they were doing. The reason for this was that I know of 3 CCIE's who went to boot camps, lived in a basement for 6 months and passed the test on two tries. When asked they could not configure a VPN, PIX or talk to me about QOS like they should. If someone attends and it is found out, they will be stripped of their certification.
2. I would make one discount level for all partners.
a. There would be a 10% margin on all equipment, with a deal registration is would be 30% off. This would really allow partners to make more than 1 or 2 points on deals unlike what they have to do now with the bidding wars that the Gold Partners and Catalog companies have started.
b. Let's face it, who has ever purchased any Cisco gear at list or even 30% off? Most all customer get at least 40% from partners to win business. This would make more money for Cisco and all partners no matter what the level.
c. Cisco can make the money up on the back end with rebates, VIP dollars to the different level of certification such as select, premier and gold. This would keep partners wanting different levels for their company.
d. All purchases would come direct from Cisco, get rid of the distributers and that margin also. Cisco needs to go direct with everything and bring it all back in house.
3. I would have different Partner Summits for different level of Partners
a. There needs to be a Cisco Partner Summit for Premier and Gold Partners and one for Select Partners.
b. There is a big difference in small to mid size companies and then enterprise or large companies. Select Partners focus on SMB Companies and that would be a much different topic of discussion at a Partner Summit.
4. I would have a weekly Telepresence meeting with John Chamber and Susan Bostrom.
5. I would accelerate applications for Unified Communications on mobile phones.
a. I am just getting tired of applications coming out for so few phones, this needs to be fixed if market share is going to be gained.
6. Lastly I would make Cisco a place where people want to work again.
a. It seems people go to work for Cisco, leave after a year or two for more money at another company in engineering roles.
b. Cisco is losing to many SME's to partners, customers and other companies.
c. Just tired of every time I go to Cisco or call, there is someone new that I have to get to know or work with because someone else has left.
This is my small list; please feel free to post your list. This list has not been posted so all of the haters can post stupid and meaningless comments. Please just post your list and let's see what we can all come up with.
If you cannot post something nice, don't post anything at all.
Larry Chaffin is the CEO/chairman and founder of Pluto Networks, a consulting company specializing in VoIP, WLAN and security. Pluto is a channel partner for Cisco, Qualys, Riverbed, Guardianedge, TriGeo and Linksys.
Larry is an accomplished author; co-authoring Managing Cisco Secure Networks, Skype Me, Practical VOIP Security, Configuring Check Point NGX VPN-1/Firewall-1, Configuring Juniper Networks NetScreen & SSG Firewalls, Essential Computer Security: Everyone's Guide to Email, Internet, and Wireless Security, How to Cheat at Microsoft Vista Administration, Microsoft Vista for IT Security Professionals, Asterisk Hacking, 2008 VoIP and Video Conferencing, Infosecurity 2008 Threat Analysis and author of Building a VOIP Network with Nortel's MS5100, along with co-authoring/ghost writing eleven other technology books for VIOP, WLAN, security and optical technologies.
Larry has more than 29 vendor certifications from companies such as Nortel, Cisco Avaya, Juniper, PMI, isc2, Microsoft, IBM, VMware and HP. Larry has been a principal architect around the world in 22 countries for many Fortune 100 companies designing VoIP, security, wireless and optical networks. Larry is currently working on a follow up to Building a VoIP network with Nortel's MCS 5100 Book as well as new books on Cisco Telepresence Networks, Practical VoIP case studies and WAN Acceleration with Riverbed.
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One thing I would recommend...
I would recommend that instead of trying to kill the after-market for older Cisco equipment, Cisco should instead start looking at such a market as a lucrative cash-cow.
If a small company could get their hands on used Cisco equipment for cheap, but they had to pay for the software to license and use it, I dare say that many would do just that. This doesn't encourage knock-offs - the serial number of the unit should be tied to the license key; no valid serial (or duplicate in the DB) would result in a visit from the Cisco-License-Nazi (NO LICENSE FOR YOU! NEXT!). Got a legit machine? There are ways to determine this; if yours is legit, then Cisco's got the address of the idiot with the fake. Can we say "litigation"?
Maybe it's not as much income as a new machine/software package, but then again, positive cash flow is positive cash flow. And, once they've got Cisco equipment and software in the company, then they're positioned to start applying gentle but firm pressure to upgrade, upgrade, upgrade!
Consultant for John
Er..Since John is the head of Cisco, he has no time for tactical advice, but needs strategic ones. So if I am not to be kicked out of John's office on the first session of consulting, here's what I'd recommend ( I am not a fan of the big house, but I need to collect my pay check as the consultant,so):
1. No one doubts CSCO has won the war on layers 2-3 in the switching and routing markets or else we wouldn't be talking about how to keep squeezing 1-2% more profits from our partners all around the globe so we keep looking good to our investors, John. But, John, we actually havn't won the whole war yet in my opinion. We did well in the enterprise market but not so well in the service provider and carrier markets despite of trying for years, let alone the vast consumer market. Look at all the business 3COM, D-Link, Huawei, Acatel and others are pulling in year after year. How about a plan to look into how we can get a larger share of both markets quicker?
2. Look south on the protocol stack, John, down to layer 1 and 2. Do you have influence on these layers? Do you have investment plans on the material, semiconductor, Solid state Physics research, Wafer technology, latest transmission technologies, etc.? No? let's work on something to take over somebody now.
3. Now look north John. You have done poorly on Layer 4 and up in the last ten years. ArrowPoint never did a scratch on Alteon or now F5 on layer 4. Neither the company scored well in the security Layer 5, and now you let Riverbed, Packeteer dance right over your head on layer 7. Tune up your WAAS or drop it now. Somthing fundamental needs to be reviewed in the company.
4. I borrow the other consultant, Larry's suggestion, work out a plan to attack the mobile market all around us now before it is too late, again.
5. John, do you realize what the company has been working so hard over the decade or two on building the IP network for? What's the ultimate goal of building the IP network at all? Right! To run applications! So let's look top down now from applications. Have you noticed the application and software vendors crossing boundaries into our turf lately? Google is building networks and developing markets in the mobile space. Citrix is buying up networking harware companies. Isn't it time for you to turn tables around, John? Yeah.. I know, you have been trying that lately on WebEx etc. but run faster.
Now, should I take the door or you hand me my first session consulting fee?
Wopro