Or will it be the death nail? Yes it’s official the EU oks Google/DoubleClick after the U.S. oked it in December, now it’s time to really see how Google is going to use this acquisition. How will Google’s acquisition of DoubleClick change how Google Adsense works? Or will Google be changing how DoubleClick does business?
The big question on the mind of every Adsense publisher and advertiser is how will google be integrating the DoubleClick acquisition to serve Adsense Ads...or will they run the ad services as separate entities? DoubleClick and Adsense have totally different ad models and strategies, they are geared towards totally different markets but will Google take the plunge and try to integrate them? And to what affect? How will it affect the advertiser’s CPM’s and what will it do to the smaller sites within the Adsense network? Will the smaller sites be left in the dark?
