There’s been a bit of buzz lately about the slowdown of traffic and clicks on Google’s search and ad network. Some are blaming Social Bookmarking and Social Networking sites for this shift. They’d be right. As more and more people start logging into the social networking sites Google begins to lose them to the fascinating world of social networking search engines, bookmarking and media sites where users can find content that is new, fresh and interesting and comes with references from ‘real’ people.
The IAB (Internet Advertising Bureau) predicted a shift in ad spend from Google Adwords to social networking sites last year. A shift that will now move more quickly and probably at a higher rate then predicted now that the traffic is moving at such a rapid pace.
