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No April Fooling: Inside UC Berkeley's joke recommendation system

Every day is something like April Fools’ Day at the University of California, Berkeley joke recommendation site, dubbed Jester .

(Readers: What's the best April Fools' prank you've ever played or had played on you? Techier the better. Add in comments below)

Now on Version 4.0, the site tosses visitors a handful of jokes to rate on a scale of “less funny” to “more funny.” It then recommends jokes based on the user’s taste (or lack thereof), dynamically making recommendations based on the user’s most recent ratings.

Jester’s more than a joke jukebox though. Underlying it is a Berkeley-patented “collaborative filtering algorithm” dubbed Eigentaste , now on Version 5.0. The more people who use the system and rate jokes (4 million-plus ratings have been made so far, according to a recent story on the UC Berkeley Web site ), the more data Berkeley researchers have to advance their understanding of recommendation systems, like those used by Amazon.com and other Web sites.

“There are many applications for Eigentaste … it can be used for recommending things where there is a large inventory like books, music, and movies, and can also be applied to recommend Web sites, restaurants or software utilities,” says engineering professor Ken Goldberg , who got Jester off the ground 10 years ago and is now director of the Berkeley Center for New Media . “The key is that it separates the pattern analysis into offline and online components.”

Among those other applications is a new one called Donation Dashboard that helps people figure out an appropriate way to divvy up their charitable donations.

Goldberg (Tavi Nathanson and Ephrat Bitton are the other two listed on the Jester 4.0 team) says there has been a resurgence of corporate interest in licensing Eigentaste of late, though he declined to name names.

The first joke that Jester spit out at me was:

How many feminists does it take to screw in a light bulb?

Answer: That's not funny

I won’t tell you how I rated that, but I did ask Goldberg if he had any good IT jokes for me and he deflected the question by referring me to Jester. I didn’t find much in the way of IT jokes, though did run across a few science ones, such as this knee-slapper:

Two atoms are walking down the street when one atom says to the other, "Oh, my! I've lost an electron!"

The second atom says, "Are you sure?"

The first replies, "I'm positive!"

I thought I might have better luck asking Goldberg for his best April Fools’ prank, either one played by him or on him.

“On April 1, when I was 6, my mother yelled that Martians had landed in our bathtub! She'd poured in green food coloring and it was out of character for my mother: When I ran in I was totally confused....but I never forgot that moment,” Goldberg says.

Oh, and Jester itself was kind enough to serve me an April Fools’ joke –- one of the popular Chuck Norris variety, no less – just as I wrapped up this story:

Chuck Norris' calendar goes straight from March 31st to April 2nd; no one fools Chuck Norris.

 

More from Alpha Doggs:

All-time Greatest Google Songs

15 bleeding-edge research projects you should know about

10 cutting-edge network research projects you should know about

Behind the scenes of MIT's network

Why you should never ask a NASCAR driver about technology

 

Here's one IT joke the

Useful answer?
0

Here's one IT joke the system gave me (it's been giving me engineering/physics jokes a lot):

A man piloting a hot air balloon discovers he has wandered off course and is hopelessly lost. He descends to a lower altitude and locates a man down on the ground. He lowers the balloon further and shouts, "Excuse me, can you tell me where I am?"

The man below says, "Yes, you're in a hot air balloon, about 30 feet above this field."

"You must work in Information Technology," says the balloonist.

"Yes I do," replies the man. "And how did you know that?"

"Well," says the balloonist, "what you told me is technically correct, but of no use to anyone."

The man below says, "You must work in management."

"I do," replies the balloonist, "how did you know?"

"Well," says the man, "you don't know where you are, or where you're going, but you expect my immediate help. You're in the same position you were before we met, but now it's my fault!"

Duke Nukem Forever Launched!

Useful answer?
0

http://en.wikipedia.org/wiki/Duke_Nukem_Forever

About time I get out of the box again. Visit my site, buy my game. "Time to kick some *** and chew some bubble gum, but I'm all outa gum."

Email from Lola Fopri

Useful answer?
0

I once sent a spoofed email to my colleagues from lola.fopri@.com stating that the project they had been working hard on was to be cancelled and replaced by a new one.

What I enjoyed about it is that I left enough clues that half the team sussed the joke and traced it back to me (Lola Fopri is an anagram of April Fool, and a detailed scan of the email headers revealed my name).
It meant that those who sussed the joke could join in together at the expense of those who didn't.

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The future of networking as seen through the works of university and other labs.

Our mission is to give you a peek into the future of networking by tracking "alpha" research at university and other labs and at companies based on this work. Your Alpha Doggs are Network World editors Bob Brown, Linda Leung and Neal Weinberg.

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