In the first segment, we talked about several major trends that are increasing the amount of video traffic on corporate networks. In this second segment, we look at what you can do to start to get a handle on the impacts to your network.
Understanding Video Application Behavior
First, and foremost, the term "video" gets tossed around alot as an application, but in reality its a technology that enables or is included in many applications. Each video application has its own unique model of behavior and requirements on the network. So you need to understand the applications using video and understand their behavior. Some critical questions to ask include:
Lets look at a couple examples. First, lets look at Desktop Video Conferencing, which for our purposes here will mean using either a computer with a camera or a fixed videophone to conference with other people having similar endpoints. Our analysis might look something like:
So that we can illustrate the importance of understanding the differences, lets look at one more example of IPTV, which will mean broadcasting of a stored or live video stream to many simultaneous viewers. Our analysis might look someting like:
By this simple analysis we can understand quite alot. One of the important differences is where is the video orginating and where are the consumers. For destkop conferencing, obviously the sources and consumers are both the desktop. So the impacts to the network are very likely to be within the HQ Campus switching network, across the WAN, and to Branch Office networks. Provisioning may be a bit hard to predict as the likely usage will be fairly ad-hoc conferences. Voice calling patterns may lend insight into likely video calling patterns.
To contrast, the sources of IPTV streams are typically in the Data Center, from high-speed video storage servers. Because viewers can be essentially any employee, this will affect the HQ Campus switching network, WAN, Branch Offices, and possibly even remote workers over VPN. Since there will be many simultaneous viewers, it is inefficient to duplicate the video stream to each viewer, so wherever possible we would like to take advantage of broadcast optimization technologies like IP multicast and stream splitting.
Getting Your Arms Around the Apps
In this simplistic example, you can see why its important to understand how different video applications behave in order to understand how they are likely to impact your network. Start by making a table with (at least) these questions in mind and inventory the applications using video today and in the future. Common requirements will emerge, such as the need to meet "tight" service levels, the need to optimize bandwidth, and the need to optimize broadcasts. There is also a couple critical decisions you need to make regarding your video-enabled network strategy. Are you going to comprehensively manage video applications, or just a few that are critical to your business? What is going to be your policy and treatment of "un-managed" video applications, such as the hordes of streaming video content sites on the Internet? We leave you with a quick poll: In part 3 we will discuss some specific things you can do today in your network to start down the path of being "video ready".
Jim Doherty is chief marketing officer at CipherOptics. Jim previously held leadership positions with Symbol Technologies and Cisco. He has more than 16 years of technical marketing and engineering experience and has led various marketing campaigns for IP telephony and routing and switching and network security solutions.
Neil Anderson is director of Enterprise Systems Engineering with Cisco. He has more than 20 years of broad experience in communications systems, including public telephone, mobile phone, and IP networks. At Cisco, Neil's focus is on business networks in the areas of network design, wireless networking, VoIP, and video-over-IP systems.
Jim and Neil are co-authors of the Networking Simplified series of books published by Cisco Press. See a sneak peek of a chapter from their book Cisco Networking Simplified, 2nd Edition here.
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