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Cisco loses $2M order to ruthless Nortel energy efficiency calculator

Signage on display at the Nortel Interop booth in Las Vegas this week:

Calculate Your Cisco Energy Tax Now

The ruthless Nortel energy efficiency calculator continues to take its toll on Cisco according to the most recent TMCnet Hyperconnected Enterprise blog entry:

Tony Rybczynski"I’m here at Interop and customers are getting the facts (verified by independent third parties) on Green networking (50% less energy consumption), on performance (20x better), on reliability (7x the resilience) and on TCO (50% reduction) of our networking solutions," blogs Nortel Enterprise Director - Tony Rybczynski.

"One customer (a School District) stopped processing an order for $2M of Cisco gear when they heard this story!"

"The bottom-line is that enterprises need to do due diligence and look at alternatives to Cisco in the data space. That’s exactly what this School Board is doing."

Related story:

Cisco: When it comes to energy efficiency, there is no one magic metric to measure goodness


Do YOU believe Cisco will continue to lose orders to the ruthless Nortel energy efficiency calculator?

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Interesting articles. The

Interesting articles. The Cisco power tax is getting more and more attention. Does anybody have 20% increases on their power bills though? Regardless, I'm all for equipment that has lower heat dissapation in watts, but thought I spotted some marketing emblishment done under the guise of making a good thing sound better, which undermines all of the factual information presented.

Factual?

Energy is at $117 dollars a barrel and some say it will hit 400...
Maybe you don't pay the energy bill for your enterprise, but someone does and they would like to know why the certification seems to hold more gravity with the product selection folks than cost to operate and keep the real stakeholders' bottom line under control.

Not Quite the Whole Story

In the end accurate and transparent information is the best tool for our customers to make informed decisions. The Nortel position paper mentioned compares switches that are plugged in but not connected to anything with the assertion that the difference in draw is an indicated of overall energy efficiency. This is probably a pretty atypical scenario for our customers--having a switch in their data center not connected to anything. Check out my blog posting with some thoughts on measuring energy efficiency, details on how various switches perform under load and an award Cisco recently received for energy efficiency for Cisco Catalyst fixed switches.

Omar Sultan
SMM - Data Center Switching
Cisco Systems
www.cisco.com/go/dcswitching

Good Point

So, what happened in the end?

This story just says a school system somewhere stopped their order...did they order Nortel instead? This is a pretty incomplete story. I bet they just went back to the Cisco people and found out what the real power would be and compared that to the real power of the Nortel box, and then bought the Cisco anyway because they wanted something that worked.

looks pretty clear to me!!

looks pretty clear to me!! The story is saying that the customer stopped the order...which tells me that they found something that is not acceptable about the product...stories don't get published while the customer is talking to Cisco...I bet this story came out when they decided that they had enough of BS from Cisco team and started looking at alternate solutions.

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