Network World
Thursday, August 21, 2008
DNSstuff.com
Get information about your IP
IP Information
50+ On-demand DNS and network tools

John Cox's Blog

Navigation

RIM's WES: Can BlackBerry thrive as a mobile platform?

Enterprise CrackBerry addicts are flocking to Orlando for RIM’s annual user conference, the Wireless Enterprise Symposium, and I’ll be there to cover it. 

It will be an interesting conference. RIM is embracing consumers as the next big growth market for smartphone subscribers, while continuing to position itself with its traditional enterprise customers as the platform of choice for “mobility beyond email,” one of those “emerging trends” that seems to be always just emerging. 

For consumers, the company seems to be leveraging the quality of its mobile email service,  coupled with new smartphone models designed with more flash and sex appeal than its traditional handsets. Today, it’s just released the BlackBerry Bold, the first in the new 9000 series, with changes that make it more competitive with innovations in Apple’s iPhone.  

For enterprise users, it’s still leading with BlackBerry Enterprise Server (BES), which is ever more clearly being reworked as an infrastructure application for configuring, deploying, securing, and managing not just mobile email but line of business applications.  

A high-profile example of this plan is the recent deal with SAP, which commits both companies to develop a native BlackBerry version of SAP’s customer relationship management application, integrated with the smartphone’s email, address book, and calendar programs.  

What I’m curious about is whether enterprise network professionals are convinced by RIM’s strategy, and its actions so far, to advance beyond mobile email.

If you’re a BlackBerry user, is your company’s mobile focus mainly still on email?

Do you have other mobile applications, and if so, are they based on BlackBerry or a rival such as Windows Mobile?

Do you think RIM can deliver as a mobility “platform” provider for the enterprise? Why, or why not? 

 

SQL database and sync for Blackberry will help

Useful answer?
0

I think Sybase iAnywhere's announcement today (http://www.sybase.com/detail?id=1056920) of an SQL database and synchronization solution will help cement the BlackBerry as a true enterprise mobility platform. Enterprises can now develop mission-critical applications and rely on the transactional integrity and encryption that they are accustomed to using on other platforms.

Comment viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.

About John Cox

RSS feed

Cox is a senior editor at Network World.

John Cox's archive.

Advertisement: