Here's a marketing play for security appliances taken from the playbook of household appliance makers. When you buy a new washer/dryer or fridge, the retailer will often offer to haul away the old one for free if you pay the retailer for the delivery/installation service on the new one. Well, security vendor Astaro is pretty much doing the same thing in reverse, reports ChannelWeb. Astaro is urging users not to toss end-of-lifecycle PIX appliances into the landfill. Intead it is promising them that if they swap the old box out for a new Astaro box, Astaro will have the old gear recycled. Through a partnership with Go Green Global Recycling, Astaro will offer users of Cisco Systems' PIX appliance a 20 percent discount on Astaro Security Gateway appliances in exchange for their PIX units. Go Green will then recycle those cast-off PIX boxes.
The promotion is highlighting the fact that Cisco has announced plans to retire the PIX platform as of July 28, with accessories to be available for another year after that and support to continue through July 27, 2013. The ASA, launched in 2006, is the product that replaces PIX.
More from Cisco Subnet:
Multiple vulnerabilities fixed in PIX and Cisco ASA
Cisco, Juniper make router, switch gains in Q1
Mobile phone to be 'fourth' retail channel
Cisco vs. Microsoft on UC -- for Cisco, the hardware is all-that
Free books, training, gift certificates -- giveaways for June from Cisco Subnet
Wendell Odom: Build a CCNP home labGo to Cisco Subnet for more Cisco news, blogs, discussion forums, security alerts, book giveaways, and more.
The Cisco Subnet blog is the official blog of the Network World Cisco Subnet community, managed by Editor Linda Leung. Cisco Subnet is the independent voice of Cisco customers and is your gateway to daily Cisco news, blogs, opinion, books, prize giveaways and more. Visit the Cisco Subnet home page daily and while you are there, subscribe to the Cisco Alert e-mail newsletter, which includes news and views generated by the Cisco Subnet community as well as Cisco-related stories on Network World and elsewhere on the Web.
The opinions expressed in this Weblog are those of the writer and may not represent the opinions of Network World.
|
|
Post new comment