Bangalore, June 12th, 2008 — Mashups are an increasingly popular enterprise tool. In fact, Forrester projects that the enterprise mashup market will reach nearly $700 million by 2013 in a May 2008 report called “The Mashup Opportunity.” To capitalize on this momentum, business users are now looking to blend more consumer information and easy-to-use widgets into their workplace mashups. Serena Software is responding to this demand with a new version of Serena® Mashup Composer™ that lets users simply drag and drop widgets, RSS feeds, Flash components and more into their Business Mashups. The resulting Rich Interface Mashups™ (RIMs) show that consumer data and social graphs are finally finding their niche in the workplace.
Imagine a scenario where a sales rep is preparing for a big meeting with a new customer. The rep might start with the customer’s record in salesforce.com, and have the mashup fetch related information like a photo and details from the customer’s LinkedIn [one word] or Facebook profile, external news feeds showing the company’s latest stock price, credit report information from a Dun & Bradstreet Web service, and widgets showing local weather and traffic in the customer’s location. Soon the rep has all the information needed for the meeting. It’s as easy as personalizing a Yahoo! home page.
The best part is that this mashup can be reused for other meetings, saving users the time and effort of visiting multiple data sources again and again for the same information. The mashup is a visual representation that stays the same while the data is dynamic and changes according to specific user needs (like which customer the rep is visiting in which city, in the scenario above).
“Consumer data, widgets, social graphs and mashups have finally found a legitimate purpose in the enterprise,” said Rene Bonvanie, SVP, Global Marketing, Partnerships and Online Services, Serena Software. “With Serena Mashup Composer, any data from any source – whether it has SOA hooks or not – is now mashable. We’re entering a brave new work world where individuals are empowered to create new business applications that work for them and that make their lives easier.”
The Last Mile of Customization
Serena Mashup Composer will consume and mix any kind of widget or Rich Internet Application (RIA), including: Adobe Flash, Amazon Search, Flickr, Microsoft Silverlight, RSS feeds, YouTube, any of the 30,000 Google Gadgets (such as calendars and maps), and more.
These can be mashed with business processes and data from internal applications (such as salesforce.com, Siebel, Oracle, and more) and any Web-based services to create Rich Interface Mashups that can be delivered on demand with a single click.
Serena Rich Interface Mashups are a boon for business users and IT professionals alike. While business workers benefit from being able to quickly build the mashups they need to do their jobs more effectively, IT pros are no longer burdened with countless requests for new applications. With Serena’s proven governance framework that provides the reliability, security and compliance that IT requires, IT is free to focus on the core infrastructure and architecture needs of the company.
Pricing and Availability
The latest iteration of Serena Mashup Composer, with services and support, will be available free of charge as part of Serena’s on-demand release in the third quarter of 2008.
Online Demos and Materials
· Flash demo of Serena Rich Interface Mashups: http://video.serena.marketbright.com/mashups/AR-PR/RIM_quick_demo.htm
· Video interview with Tim Zonca, director of product marketing for Serena Business Mashups: http://video.serena.com/mashups/AR-PR/TZ.6jun2008.render2.wmv
· Screen shot of Serena Mashup Composer: http://www.serena.com/mashups/AR-PR/RIM-Mashup-Composer.png
· Screen shot of Rich Interface Mashup: http://www.serena.com/mashups/AR-PR/RIM-Mashup-Preview.png
About Serena Software, Inc.
Serena Software, Inc. provides services to make Enterprises and the business people within them more productive. More than 15,000 organizations around the world, including 96 of the Fortune 100, rely on Serena solutions delivered either on premise or on demand, to provide visibility and efficiency to the application development process. The company provides software services such as Serena® Mariner® (Project Portfolio Management), Serena Business Mashups, and Serena Dimensions® (Change & Requirements Management), and will be providing Agile Lifecycle Management tools in the near future. Serena is headquartered in Redwood City, California, and has offices throughout the U.S., Europe, and Asia Pacific. For more information on Serena solutions and services, visit http://www.serena.com/.
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