Bill Gates, Seinfeld: Shoes, cake? Huh?

By Keith Shaw on Fri, 09/05/08 - 11:49am.

Maybe it's because it's Friday and the "hip factor" part of my brain is turned off, but I just watched the new Microsoft ad featuring Bill Gates and Jerry Seinfeld (see below).

Can someone explain the humor in this ad? Is this supposed to make me forget about Windows Vista? Is this supposed to stop me from buying a Mac? Or is this supposed to make me want to buy shoes? Remind me again how much Microsoft paid Jerry Seinfeld to do these ads?