During my recent Network World online chat, I specifically praised two vendor blogs. One was Dave Kellogg's. Dave is CEO of Mark Logic, a vendor of XML database/custom publishing software; not coincidentally, his blog is called Mark Logic CEO.*
*Dave is also Exhibit A for my theory that it's hard to have a completely qualified VP of Marketing, because if you do, s/he will also be qualified for and eventually move on to a CEO job, something that is less true of Sales VPs, who may understand technology well enough, and also less true of Engineering VPs, who may not understand coin-operated salespeople well enough ... but I digress.
Dave does several different things in his blog, all of them well.
Of course Dave is biased, but in many posts he does a good job of modularizing his biases away from some fairly dispassionate analysis.
Blog name: Mark Logic CEO
URL: http://marklogic.blogspot.com/
Editor/Author: Dave Kellogg, CEO of Mark Logic Corporation
Archives go back to: 2005
Post frequency: 10-25/month
Look and feel: Generic Blogspot (blech)
Topics: See above
Strength: Good analysis, especially of issues on the boundary of technology and (from a vendor perspective) business
Weakness: Corporate bias
This is part of a series highlighting blogs that may be of interest to NetworkWorld.com readers. A list of all the blogs covered may be found at the bottom of the introductory post to the series.
Curt Monash is a leading analyst of and strategic advisor to the software industry. Praised by Lawrence J. Ellison for his "unmatched insight into technology and marketplace trends," Curt was the software/services industry's #1 ranked stock analyst while at PaineWebber, Inc., where he served as a First Vice President until 1987. He subsequently co-founded Evernet, Inc., a $40 million networking systems integrator. Since 1990, he has owned and operated Monash Research, an analysis and advisory firm covering software-intensive sectors of the technology industry. In that period he also has been co-founder, president, or chairman of several other technology startups.
Curt has served as a strategic advisor to many well-known firms, including Oracle, Microsoft, SAP, AOL, CA, and Netezza. Curt earned a Ph.D. in mathematics (Game Theory) from Harvard University. He has held faculty positions in mathematics, economics and public policy at Harvard, Yale, and Suffolk universities.
The opinions expressed in this Weblog are those of the writer and may not represent the opinions of Network World.
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Theory of "completely qualified VP of Marketing"
I would love to hear more about your theory of completely qualified Marketing VP's. Have you written about it?
Ann,
Ann,
I forget whether I've written that argument down anywhere except in email, but the basic idea is:
1. A marketing VP's ultimate job is to facilitate sales. Hence, she needs to understand sales.
2. Indeed, a marketing VP usually winds up being one of the company's top sales support individual contributors.
3. A marketing VP sets a fair amount of strategy.
4. A marketing VP should understand the technology pretty well.
5. A marketing VP has at least some administrative responsibilities.
Best,
CAM
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