Researchers say making sound business decisions based on meetings held by videoconference is more difficult than making them based on face-to-face meetings. They say it's just basically harder to interpret information delivered by those viewed on screens:
"Important business decisions may suffer if videoconferencing is used to make them without adjusting the process to take its differences into account," says Prof. Carlos Ferran of Pennsylvania State University Great Valley, who conducted the research with Stephanie Watts of Boston University.
They suggest that videoconferencing might not be the best bet for a meeting in which some people are face to face and others aren't.
The researchers' findings are published in the Institute for Operations Research and the Management Sciences' journal, dubbed Management Science. They conducted their field tests in a medical setting.
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