It's a competitive world out there, especially in the IP-PBX markets these days. With a plethora of platform choices, it's becoming difficult for technology decision makers to effectively decide on a solution.
Now, interoperability seems to be newest trends in promoting such platforms, as such certifications between platforms and trunking / dialtone providers can make the difference for technology decision makers.
Platform vendors and developers have been releasing a slew of new interoperability notices, and with good measure: the PBX and UC markets are becoming increasingly contested.
On December 9th, Digium, The Asterisk Company, released a major interoperability certification with XO Communications and the Digium Switchvox platform:
The certification confirms that Switchvox and XO SIP work seamlessly together, providing businesses with confidence when using their feature-rich, easy-to-use, inexpensive Switchvox phone system with XO SIP.
"Companies that want to integrate voice and data with Switchvox are now assured of full interoperability when they select XO for their IP network," said Leslie Conway, vice president of global marketing for Digium. "SMBs and solution providers want certified solutions that have been thoroughly tested. Formal XO certification now provides them with a high level of confidence in choosing Digium and XO as a combined solution for their network needs."
(December 9th Digium Press Release)
Digium's exponential success in the market has been attributed to the incredible amount of flexibility and standards-based solutions, while delivering simple yet powerful management through products like Switchvox.
In addition, more and more convergence and UC-focused companies are adapting to standards-based-services, and embracing interoperability between heterogeneous platforms and environments.
Avaya, within the last 5 years, has begun a media campaign promoting interoperability and standards-based environments. For companies such as Avaya, the ability to interoperate was considered a risk, as selling a homogenous brand-specific infrastructure could potentially bring more revenue. Now, companies that fail to interoperate run the risk of extinction.
To help enterprises create the best possible communications for their unique business needs, Avaya is committed to interoperability in our solutions, and we have been active in industry standards groups for years. An enterprise’s communication services could include carrier-hosted services, mobile services, and services delivered to or within the enterprise. Avaya and our partners routinely collaborate to perform interoperability testing of an enterprise’s entire communication solution.
By using open standards Avaya has been able to break down the capabilities within enterprise applications into modular, self-contained components that can communicate with each other and with business applications through a well-defined interface. This common set of communication protocols can connect all applications and services within the enterprise, regardless of their underlying hardware, operating system, or programming language. Avaya has enabled unlimited possibilities of integrating with other vendor applications.
(Open Standards and Interoperability in VoIP, Avaya)
Avaya recently became "interoperable certified" with Verizon SIP trunking, and Global Crossing.
Bottom line: The requirements and need for interoperability is imperative in the convergence, IP-PBX, and UC marketplace. Companies that advocate interoperability, and implement such strategies are going to win in the highly-contested marketplace.
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