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Cisco goes Hollywood with product placements

By Brad Reese on Tue, 01/06/09 - 11:09pm.

Cisco Goes Hollywood

Cisco product placements seem to be everywhere in Hollywood these days, catching both TV and movie viewers' attention.

Jim CarreyIn the recently released hit movie comedy, Yes Man, starring the hilariously funny Jim Carrey, a Cisco IP phone catches everbody's eye as Carrey's character, a bank loan officer named Carl Allen, rubber-stamps YES on all loan applications that cross his desk for approval, regardless of a loan's credit risk.

Approving those hundreds of loans eventually made Carrey's character the top loan producer for the bank earning him a promotion "upstairs to corporate," along with a fat pay raise.

At the 2 second timemark in the Yes Man Movie video trailer below, you can see a Cisco IP phone prominently featured on the bank desk of Jim Carrey's character, a bank loan officer.

According to Brandchannel.com, Cisco product placements have appeared in 9 movies (not including Yes Man):

1. Book of Secrets - National Treasure
2. Bourne Supremacy
3. Bucket List
4. Iron Man
5. Miami Vice
6. Mission: Impossible III
7. National Treasure
8. Spider-Man 3
9. Transformers

Of course, Cisco TelePresence has made quite an impact by being featured on the Fox Network TV shows, 24 and Vanished.


On what movies and TV shows have you seen Cisco product placements, and what is your impression of Cisco's effort to gain brand awareness?

Brad Reese
BradReese.Com Cisco Refurbished
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