It had to happen some time. The most recent comScore report shows that Google's share of the search market dropped from 63.5% to 63%, while rivals Yahoo, Microsoft and AOL all saw slight increases. Still, Google doesn't have much to worry about. It owns more of the search market than all of the other three combined.
According to comScore, Google's loss was almost everybody else's gain. Yahoo saw its share rise from 20.5% to 21%, Microsoft rose from 8.3% to 8.5% and AOL saw a 0.1% increase, from 3.8% to 3.9%. The only other search engine that saw a loss in market share was Ask.com, which dipped 0.2%, to 3.7% from 3.9%.
While the dip in market share can't be good news to Google--maybe its glitch early this month forced loyal Google users to branch out and find another engine just in case--overall, it seems, the company has nothing to worry about. While it's been holding steady at about a 63% market share, the rest of its competitors combined hold just a bit over 45%. And with the overall market for search still expanding--comScore notes that U.S. searchers conducted 7% more searches in January than December--Google's business of search advertising seems to be on solid ground, even in this less-than-robust economy.
* * *
Like this post? Visit the Google Subnet home page for more news, blogs and podcasts.
More blog posts from Google Subnet:
Sign up for the weekly Google newsletter. (Click on News/Google News Alert.)
The Google Subnet blog is the official blog of Network World's Google Subnet community. Google Subnet is the independent voice of Google customers and is your gateway to daily Google news, blogs, tips and more. Visit the Google Subnet home page daily.
The Leader in Network Knowledge
Post new comment