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Curt Monash

Celebrities on Twitter

By CurtMonash on Sat, 02/21/09 - 12:55am.
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Twitter has had a chat-with-celebrities vibe from the getgo. Originally, this meant tech celebrities. Many people probably signed up for Twitter largely because Robert Scoble promised to follow everybody's tweets. Within a few weeks of starting Twitter use myself, I was on the phone with Dave Winer, talking about -- how meta is this? -- rearchitecting Twitter. In a number of cases, it has seemed that I am the tech celebrity somebody has followed onto Twitter and/or gushed over chatting with.

But now celebrities of all stripes are joining in, from extroverted hoopster Shaquille O'Neal -- who broadcast his location on Twitter and talked fans into visiting his diner table -- to porn actress Madison Young -- who looked for company (or a place to sleep) in Detroit -- to Wil Wheaton and Brent Spiner. Of course, this doesn't really scale -- Scoble doesn't reply to very many of the people who Tweet at him directly, and the same is true of Wheaton, Lance Armstrong, and Shaq. Even so, Twitter can be an effective way for people at all levels of celebrity to get attention, build their "personal brands," and maybe even get plugged-in.

Tags

Twitter is the winning micro-social

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Twitter has a simpler interface & functionality than any other social network (e.g. Facebook) which supported its domination. Nowadays, the exponential economy of scale that Twitter allows, has encouraged many online marketers to enter this micro-environment.

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About A World of Bytes

Curt Monash is a leading analyst of and strategic advisor to the software industry. Praised by Lawrence J. Ellison for his "unmatched insight into technology and marketplace trends," Curt was the software/services industry's #1 ranked stock analyst while at PaineWebber, Inc., where he served as a First Vice President until 1987. He subsequently co-founded Evernet, Inc., a $40 million networking systems integrator. Since 1990, he has owned and operated Monash Research, an analysis and advisory firm covering software-intensive sectors of the technology industry. In that period he also has been co-founder, president, or chairman of several other technology startups.

Curt has served as a strategic advisor to many well-known firms, including Oracle, Microsoft, SAP, AOL, CA, and Netezza. Curt earned a Ph.D. in mathematics (Game Theory) from Harvard University. He has held faculty positions in mathematics, economics and public policy at Harvard, Yale, and Suffolk universities.