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Susan Bouchard

Enterprise Web 2.0 Fundamentals - Delivering Business Value

Part 1 in the Enterprise Web 2.0 Fundamentals Series

By Susan Bouchard on Thu, 07/02/09 - 4:45pm.

On May 8, 2007, as Cisco announced its third quarter fiscal year 2007 financial results, Chairman and CEO John Chambers commented on the importance of Web 2.0 to business, saying “this second phase of the Internet will drive the industry for the next decade from an innovation, productivity, personalization and process change perspective.” Cisco’s strategic consulting arm, Internet Business Solutions Group (IBSG), released research indicating that in fiscal year 2008 Cisco accrued Web 2.0-based benefits resulting in net savings of $691 million. Enterprise Web 2.0 Fundamentals, the book I recently co-authored for Cisco Press, describes how Cisco’s Mobile Web, the evolution of Web 2.0 @ Cisco, and Cisco’s approach to Sales 2.0 are delivering business value to Cisco, its customers and partners. Join me here to learn more about the exciting Cisco Web 2.0 story. I’m eager to hear your feedback as we explore the possibility, recognize the opportunity and realize the potential of Web 2.0 to deliver business value to your enterprise. Safe journey!

About Enterprise Web 2.0 Author Expert: Susan Bouchard

Susan A. Bouchard is a senior business development manager with US-Canada Sales Planning and Operations at Cisco Systems. She focuses on Web 2.0 technology as part of the US-Canada Collaboration initiative, though the opinions expressed here are her own. Susan is a member of Network World's Cisco Subnet blog community.

Susan joined Cisco in 2000 and, as a member of technical staff, helped to establish the Sales IT Partner Architecture Team and led Cisco's Enterprise Architecture Standards and Governance program for five years.

Prior to joining Cisco, Susan was a computer scientist with the Department of the Navy, managing the Navy's e-commerce website for IT products and services. Susan led other software development and support programs for the Navy and Marine Corps in such areas as database administration, artificial intelligence and robotics. Susan’s presentations include:

• Cisco Systems Case Study: Collaboration, Innovation and Mobility-The Productivity Triple Play on behalf of Dow Jones at the Gartner Customer Relationship Management Summit, September 2008
• Cisco Systems Case Study: EA Foundation Delivers Mobile Service Value at Shared Insights’ Enterprise Architectures Conference, March 2007
• Cisco Systems Case Study: Architecture Review Process-Improving the IT Portfolio at DCI’s Enterprise Architectures Conference, October 2005.

Susan's latest book, Enterprise Web 2.0 Fundamentals, is the July, 2009, book giveaway selection for Cisco Subnet.

To enter for your chance to win the monthly book giveaway, see the Cisco Subnet home page for contest details.

Read an excerpt, Chapter 9: Web 2.0 and Mobility hosted exclusively by Cisco Subnet.

 

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