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Microsoft kills Soapbox, its YouTube rival
Soapbox will be pulled offline August 31
By Microsoft Subnet on Wed, 07/22/09 - 4:17pm.On the last day of August Microsoft's YouTube competitor, Soapbox, will be no more. If YouTube isn't profitable for Google (though Goog execs this week claimed it soon would be), we can imagine the financial sink hole that Soapbox was for Microsoft. Indeed, Microsoft officials blamed the cost of the service in this economy as the reason for its demise.
Soapbox was launched in 2007. This is the second 2007 technology project Microsoft has just killed. Popfly, a mashup tool, is also dead.
Good move, Microsoft. You really can't afford to keep chasing the white whale of Google and doing everything Google does. What is especially crazy is that Google loses money on so much of what it does beyond serving ads next to search results. Microsoft, you have spent billions upon billions of dollars in R&D. Surely somewhere in all that research is an original idea that solves a real business problem that no one else is already doing. We look forward to seeing it.
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Julie Bort is the editor of Microsoft Subnet and Network World's Online Community Editor. She also writes the Open Source Subnet blog and is the editor responsible for the Cisco Subnet and Open Source Subnet web sites. If you have an idea for a blog, or a news tip on Microsoft, Cisco or Open Source technologies, contact her at jbort@nww.com, 970-482-6454 or follow Julie on Twitter @Julie188.The Microsoft Subnet blog is the official blog of the Network World's Microsoft Subnet community. Microsoft Subnet is the independent voice of Microsoft customers and is your gateway to daily Microsoft news, blogs, opinion, books, prize giveaways and more. Visit the Microsoft Subnet index page daily, and while you are there, subscribe to the Microsoft newsletter.
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