On July 29, Microsoft and Yahoo announced a 10-year technology and sales sharing agreement.
Microsoft will have a 10-year license to Yahoo's core search technology, with the ability to integrate those technologies into its existing web search platforms. Yahoo is stopping R&D on their search engine and ad selling software. Microsoft will provide the search and sales technology. Yahoo will own the sale of advertising to major corporations. Microsoft will own information on the user experience.
An interesting announcement. Was it only 18 months or so ago that Microsoft was trying to buy Yahoo outright? When that fell through, Google tried to make an arrangement with Yahoo which was dropped under the threat of intense antitrust investigation.
While no one knows if the Microsoft/Yahoo deal will make it through antitrust scrutiny, neither Microsoft nor Yahoo have the market share for search or advertising that Google does.
This reminds me of another occasion when Microsoft licensed someone's technology - that being NetIQ's. In 2000 Microsoft and NetIQ announced a technology licensing agreement and partnership in operations management. Microsoft licensed NetIQ's (previously Mission Critical Software's) Operations Manager technology, with a technology sharing agreement for five years. This left NetIQ free to continue promoting their flagship product, AppManager, and the NetIQ/Mission Critical Software application evolved into Microsoft Operations Manager (MOM) 2000 and later MOM 2005.
When the five years ended, the companies parted ways. Today, NetIQ is owned by Attachmate, and Microsoft's operations management software is in its third major release - System Center Operations Manager 2007. With OpsMgr 2007, Microsoft removed the last remnants of the NetIQ code they had licensed in 2000.
What does the crystal ball have for Microsoft and Yahoo?
Kerrie Meyler, MVP, MCSE, MCTS, MCT, is an independent consultant and trainer with over fifteen years of experience in IT. While at Microsoft in Field Technical Sales for four years she focused on infrastructure and mangement, presenting at numerous product launches. Kerrie has presented Operations Manager 2007 at TechEd 2007, MMS 2009, MMS 2011, and internal Microsoft conferences, receiving company recognition and awards including a SPAR MGS award. Kerrie worked with Microsoft Learning to develop functional specifications for the original Operations Manager Microsoft courseware, 2550: Implementing Microsoft Operations Manager 2000 and did the beta teach for that course.She also participated in development for several System Center certification exams.
Kerrie is the lead author of Microsoft Operations Manager 2005 Unleashed, System Center Operations Manager 2007 Unleashed, System Center Configuration Manager (SCCM) 2007 Unleashed, System Center Operations Manager 2007 R2 Unleashed, System Center Opalis Integration Server 6.3 Unleashed and System Center Service Manager 2010 Unleashed.
Check out an excerpt from System Center Operations Manager 2007 Unleashed, Chapter 3: Looking Inside OpsMgr.
You can also check out an excerpt from System Center Configuration (SCCM) Manager 2007 Unleashed, Chapter 3: Looking Inside ConfigMgr.
Read a sample chapter of System Center Operations Manager 2007 R2 Unleashed at Chapter 1: Introduction and What's New.
You can also read a sample chapter of System Center Opalis Integration Server 6.3 Unleashed at Chapter 1: Introducing Opalis Integration Server 6.3 and System Center Service Manager 2010 Unleashed at Chapter 1:Service Management Basics.
System Center Service Manager 2010 Unleashed was selected as the September, 2011 book giveaway for Microsoft Subnet.