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Cisco's commercial business council cochair bolts

Cisco SVP of Collaboration - Doug Dennerline joins salesforce.com

By Brad Reese on Tue, 08/25/09 - 2:17pm.

Doug DennerlineCisco's 59 internal standing committees with 750 senior employees participating, has lost yet another participant, this time it's Doug Dennerline - Senior Vice President and General Manager of Cisco's Collaboration Software Group (It's the group responsible for developing Cisco’s Software as a Service (SaaS) strategy and products, including all WebEx conferencing and collaboration offerings). Furthermore, Dennerline was cochair of Cisco’s Commercial Business Council, which leads the development and execution of Cisco’s business strategies for the medium-sized business market.

And exactly why did Dennerline bolt from Cisco?

Well, according to Dennerline:

""It's a great time to join salesforce.com. Businesses are more open than ever to how cloud computing can help them achieve their business goals. Having been a salesforce.com customer for years, I can attest to the benefits salesforce.com's cloud computing solutions bring to sales specifically. I look forward to joining the team in its pursuit towards the End of Software."

For those not familiar with famously opinionated salesforce.com CEO Marc Benioff, "End of Software" is the now-proven belief that multi-tenant, cloud computing applications democratize information by delivering immediate benefits at reduced risks and costs.

Dennerline's new job title at enterprise cloud computing vendor salesforce.com?

Executive Vice President for Enterprise Sales Americas

Frank van VeenendaalApparently, Dennerline will report directly to Frank van Veenendaal - salesforce.com's President of Worldwide Sales and Chief Sales Officer, who said, "We welcome Doug to the salesforce.com team; one that he is already familiar with as part of the original team at Cisco that selected our service years ago.

"Doug's proven track record of sales leadership success and firsthand knowledge of the benefits of cloud computing will accelerate us in our pursuit to free businesses from the constraints of traditional software."


What do you think it means about Cisco's future prospects when its SVP of Collaboration bolts?

Brad Reese
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What does it mean?

0

Does it mean that now Cisco can acquire a recklessly aggressive visionary to lead SaaS portfolio team?

Does it mean that the other BU's within Cisco have been effectively smothering SaaS efforts (classical Innovators Dilemma problem) and he had to leave out frustration?

Does it mean that Cisco really should spin-out WebEx BU (retaining 50% of stock) into a business that can rock and roll without the internal conflicts caused by rest of Cisco?

Whatever occurs, to succeed, there must be a shining and inspirational leader in charge who is only semi-button down.

WebEx Connect is the most transformatinoal product in Cisco's portfolio right now and I would hate like hell to the rest of Cisco prevent it's potentially enormous success.

Has Cisco become the Michael Jackson of networking?

0

No doubt Michael Jackson was a genius with incredible talent.

But he did in fact go off the deep end.

My question, has Cisco become the Michael Jackson of networking?

Why do I ask?

Well, check out the latest updates regarding Cisco's new management structure of committees, councils, boards and working groups:

Randy Pond - Executive Vice President of Cisco's Operations, Processes, and Systems:

My View: Cisco’s Councils and Boards

Keith Goodwin - Senior Vice President of Cisco's Worldwide Channels:

Change is Challenging - A Perspective on Cisco’s New Management Structure

Where there's smoke, there's fire and I personally believe Cisco is in full-blown decline.

I also personally believe that John Chambers is the Fred Wang of Cisco.

Chambers has really only been in charge of Cisco since 2006 and all the executives who made Chambers look good have left.

Sincerely,

Brad Reese on Cisco
Network World Cisco Subnet
BradReese.Com Cisco Refurbished

Correction ;-)

0

WebEx Connect is the most transformational product in Cisco's portfolio right now and I would hate like hell for the rest of Cisco to prevent it's potentially enormous success.

WebEx, Postpath- fantastic products, watch Cisco screw things up

0

Mr Dennerline left under a cloud of mystery. And was replaced by...... a Microsoft senior manager responsible for cloud infrastructure build out? Oh dear!

We have a business unit is Cisco that is now offering some excellent products that fly in the face of Cisco's value proposition. The network does not matter when you use the internet remotely- from home or from Starbucks, for collaboration services.

So we now have Cisco looking to acquire Tandberg. More boxes to shift. Why not build out the cloud so you can offer worldwide services and start competing with other SaaS providers like Google, Amazon or Microsoft? Will Cisco spend $500 mil. per data center like Google or Microsoft? Doubt it...

Watch WebEx, Jabber and Postpath suffocate as Cisco stifle its potential.

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