WAN Optimization: Cheap and Easy Does It

Insights from enterprise survey

In our just-completed WAN optimization survey we asked enterprises what is preventing them from implementing WAN optimization.  "Too expensive" tops the list of purchase impediments, followed by "too complex" and "lack of staff."  So the survey indicates that if WAN optimization were cheaper and easier to implement, it would be much more ubiquitous.

Our survey results show that by far the biggest impediment to WAN optimization is the cost. A majority (58 percent) of those surveyed say that WAN optimization is too expensive -- and in a related vein another 33 percent tell us they are held back because they can't prove the value of WAN optimization. A quarter of those surveyed told us that complexity is a purchase impediment, and a quarter also told us that lack staff also keeps them from purchasing WAN optimization solutions.

Here's some advice to you WAN optimization vendors out there. If you want to take the market by storm tamp down your prices, show value through independent tests using realistic customer scenarios, and make your solutions dead simple.

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