Skip Links

Network World

Julie Bort

Apple severs board ties with Google, buys mapping serivice, readies for a fight

With an FTC investigation pending, another round of ties are severed between the two companies

By Google Subnet on Mon, 10/12/09 - 2:24pm.
Newsletter Signup

The final ties have been cut between Apple's and Google's board (and it's about time they have been). Arthur Levinson had been serving as an independent member on both the Apple and Google board of directors but has resigned his position from Google's board.

No one is shocked that Levinson left, but it sure took a while. Google's CEO Eric Schmidt resigned (or was shown the door?) in August, shortly after Google announced it would be competing head on with Apple in the operating system market with Chrome OS just as it was competing with the iPhone with Android.

Levinson is chairman of the giant Silicon Vally biotech company Genentech Inc. and had been a Google board member since April 2004. He has been on the Apple board since 2000.

The Federal Trade Commission has been looking into the ties between Google and Apple, for possible antitrust implications. Not only is not legal for competitors to help run each other's companies, but the two were rumored to have a "no poaching" pact, where they agreed not to hire away each other's employees. Yahoo was also allegedly a member of that pact.

In the meantime, Apple, Google and Apple's iPhone partner AT&T are at each other's throats over Google Voice. And Apple is giving off some indication that it could be the one ready to compete with some of Google services, too. In July, Apple reportedly secretly bought mapping service Placebase. (An acquisition is usually not something a company can do and not disclose to the SEC and its shareholders and yet Apple's 8-K mentions figures associated with acquisitions, but doesn't so much as mention the Placebase name.). Placebase is an alternative to Google Maps and offers similar functions such as zoom and overlaying maps onto data.

I'll bet, in the months to come, we'll see even more encroachment by Apple into Google territory. For instance, Apple's exclusive contract with AT&T for the iPhone will be coming due in 2010 and there are indications that Apple will grant the iPhone to multiple carriers. Should Apple grant iPhone contracts to every carrier offering Android phones (and with the rumor that Dell was planning an Android phone with AT&T) that's about all of them. Direct head-to-head competition with the iPhone and its nearly 2 billion applications, could severely hurt the young Android market.

Please visit the Google Subnet home page for more news, blogs and podcasts. Sign up for the weekly Google newsletter. (Click on News/Google News Alert.)
More blog posts from Google Subnet:

Subscribe to all Google Subnet bloggers or Follow Google Subnet on Twitter
Follow Julie Bort on Twitter.

Post new comment

The content of this field is kept private and will not be shown publicly.
  • You can use BBCode tags in the text.
  • Lines and paragraphs break automatically.
  • Allowed HTML tags: <p> <strong> <i> <br /> <br> <ul> <ol> <li> <dl> <dt> <dd> <blockquote>

More information about formatting options

CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.
Welcome, visitor. Register Log in
About Google Subnet Blog

The Google Subnet blog is the official blog of Network World's Google Subnet community. Google Subnet is the independent voice of Google customers and is your gateway to daily Google news, blogs, tips and more. Visit the Google Subnet home page daily.