Microsoft bloggers and Origami

Microsoft blogger Robert Scoble has an interesting discussion going about corporate blogging -- in this case as it relates to the red-hot hype over his company's Origami Project.

Scoble's plea in a nutshell: Microsoft hasn't shared enough information about Origami with its internal bloggers (among whom Scoble is the most prominent) for the bloggers to do a good job of managing press and public expectations.

"Oh, and marketing teams, I know you don’t want to let bloggers in on the secret, but when you don’t tell us what’s up we can’t help you keep expectations under control," Scoble writes. "Now everyone expects Origami to be bigger than the Xbox. I’d much rather expectations were dialed down a bit."

Too late: That horse is galloping down Main Street.

If your intent is to nurture corporate blogging, it seems to me that Scoble has a point. But I'm guessing that it's a philosophy unlikely to be embraced inside the Microsoft marketing department -- or any major vendor's marketing department.    

• Microsoft