Putting Realism Into Your Network

Larry Chaffin

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Did Cisco learn from its press mistakes from the last Cisco Live event?

No press info found on 2010 Cisco Live page.

By Larry Chaffin on Tue, 11/17/09 - 10:16am.

I received the e-mail below as a Cisco Partner, but I am wondering if Cisco will learn from its press mistakes from last year? You all remember when this was an invitation only event and the press did not get invited even if they were paying their own way to cover the event.

At this point, it looks like they may be giving a repeat performance. They currently have no press sign up on the Cisco Live web site at all, which takes place June 27- July 1, 2010 in Las Vegas. Although it might be too early to conclude that press will be excluded, it does make me wonder if they are telling all the press to stay away. So I called the Cisco Support number to get some help, no one could tell me what I needed. My editor, Julie Bort, contacted Cisco's public relations department and asked what the policy on press attendance would be and got no reply.

Maybe there is a super secret press sign up page that is only given out to the press people they like?

Cisco needs to start giving the press the same info that they give partners for events, being able to schedule the events in advance helps the press with budgets. Since the price of hotels and air flights are so high they should cut the press some slack and start to think about them a little more.

This whole virtual thing they are pushing on the press like they did last year just does not cut it. One of the reasons that the press expends money on travel budgets to attend live events is to talk to the users and attendees. When the press wants to attend, Cisco should not have an issue with this and do everything it can to make it easy for them to schedule plans for a Cisco event.

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About Putting Realism Into Your Network

Larry Chaffin Ph.D is the Chief Executive Officer/Chairman and founder of Pluto Networks, a Consulting and VAR partner specializing in WAN acceleration, VoIP, WLAN, telepresence and security.

Pluto Networks is a Riverbed reseller. Pluto was previously a Cisco reseller but in June, 2010, ended its reseller relationship with the company and is no longer a Cisco channel partner.

Pluto Networks specializes in the needs of small, large and enterprise companies by always giving them a great ROI on the products they sell. Pluto Networks has a presence in 23 countries around the world enabling all of its consultants to be virtual. Larry was a Judge at Interop for the Best of Interop Awards for 2009.

Larry has also co-authored all of the books listed below:

Managing Cisco Secure Networks, Skype Me, Practical VOIP Security, Configuring Check Point NGX VPN-1/Firewall-1,Configuring Juniper Networks NetScreen & SSG Firewalls,Essential Computer Security: Everyone's Guide to Email, Internet, and Wireless Security, How to Cheat at Microsoft Vista Administration, Microsoft Vista for IT Security Professionals, Asterisk Hacking, 2008 VoIP and Video Conferencing, Infosecurity 2008 Threat Analysis and author of Building a VOIP Network with Nortel's MS5100, along with co-authoring/ghost writing eleven other technology books for VIOP, WLAN, security and optical technologies. Larry is currently working on a follow up to Building a VoIP network with Nortel's MCS 5100 Book as well as new books on Cisco Telepresence Networks, Practical VoIP case studies and WAN Acceleration with Riverbed.

Larry also has more than 29 vendor certifications and has been working on many others. Larry has been a principal architect around the world in 22 countries for many Fortune 100 companies designing VoIP, security, wireless and optical networks. He has expanded over time also to include application acceleration. Larry is working with worldwide company now out of Asia as a Special Assistant to the CEO and CIO as they go through organizational and network changes, helping them with strategic advice from his years of experience.

Pluto Networks is a channel partner of, LifeSize, Riverbed, Call Copy, Fastsoft and Symantec.