Facebook recently announced some changes to the way it handles your private data, and from all of the articles on the subject, you would think its users would be leaving in droves.
But they're not.
You could argue that users are just waiting Facebook out, hoping that the social media giant will change its mind and go back to the way things were.
But it won't. And deep down, you know this to be true.
Facebook will continue to try to leverage its primary asset, which is all of the information about yourself that you have entered, either wittingly (e.g. your name, birthday, etc.) or unwittingly (e.g. what Facebook games and pages you visit often). This will happen more and more.
The temptation is too great. Any company executive trying to reach an audience would give their pinky toe for such specific demographic information. Facebook will leverage it.
At the same time, there is the larger trend of more information becoming public. We love this. Let's face it, the ease and speed with which we can access just about any kind of information via search engines is one of the great marvels of our time.
The other side of that coin is that the accessible information will include information about you. Yes, you. The network touches everyone. If I can't find you on Google, it's only because I haven't figured out the right keywords yet.
Facebook is not the instigator here. It is only helping to accelerate a trend that is already happening.
Maybe the consumer protection groups that lodged a complaint with the FTC this week will make some headway. But by and large, we recognize that the benefits of living in the Information Age outweigh the downsides.
We are all public figures. The difference is only a matter of degree.