Since pioneering x86 virtualization more than a decade ago, VMware has established a steady track record of industry firsts, continually advancing the transformative capabilities of virtualization through our flagship platform, VMware vSphere: first live migration, first integrated network distributed switch, first VM fault tolerance capabilities – the list goes on.
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Over the years, this innovation has increased the role virtualization plays in delivering profound value for enterprises. VSphere capabilities have expanded to optimize not only servers, but storage and network, improving quality of service, increasing IT agility and recasting the economic model of computing.
But the transformation in the market is not just about product capabilities. In fact, the value of virtualization cannot be measured through any single, silver bullet feature. Rather, the central role virtualization now plays has elevated this debate well beyond the level of feature functionality. Customers are looking for a complete, proven platform that can meet the stringent needs of today while providing an evolutionary path to the future. There is only one solution that meets these criteria: vSphere.
VSphere is inarguably the most proven solution in the market. More than 190,000 customers trust VMware virtualization. A global ecosystem of service providers (currently more than 1,700) are building their public cloud services on vSphere. In the past two years alone, VMware has tripled the number of customers from the small and midsize business segment – a market that the competition is counting on, but is losing.
We also provide the most combined server, storage, networking, applications and operating systems support with more than 1,300 technology partners. Our innovation is matched by our commitment to quality – with our data center customers reporting 98% product satisfaction, and nine out of 10 deploying most or all new servers as VMware virtual machines by default.
This support has been echoed across the industry. The Wall Street Journal presented VMware vSphere the 2009 Technology Innovation Award among all software products. Even conference attendees at Microsoft's own TechEd 2010 voted VMware vSphere as the Best of TechEd "Attendees' Pick."
But the best platform also needs to be cost-effective, and customers know that upfront license costs do not tell the whole story. A more holistic view of total cost, or "cost-per-application," includes virtualization and management software, operating system, hardware, electricity and data center space costs across all virtualized applications.
VMware delivers up to 30% lower cost-per-application than so-called "free" products. VMware vSphere editions for SMBs start as low as $83 per processor, giving organizations of all sizes access to the same proven technology used by the world's largest enterprises. VMware also enables lower ongoing administrative costs by automating manually intensive tasks. Customers report an average 30% reduction in time spent on routine administration and a 25% or more reduction in overall operational costs.
While we're proud of the long, consistent track record of results, the future of vSphere is even more exciting. VSphere enables enterprise customers to utilize existing assets and take an evolutionary path to cloud computing and future end-user computing models by playing a pivotal role as the platform for private cloud computing within the data center as well as for public cloud offerings at global service providers.
VSphere also serves as the foundation for a new end-user computing architecture enabling customers to modernize decades-old desktop computing models to better meet the needs of IT and the changing state of user computing. And, as new application development increasingly takes advantage of cloud computing models, vSphere is once again the center of our customers' strategy.
This vision for the future is unique from alternative approaches that lack VMware's commitment to openness, application mobility and service provider choice.
VSphere is the industry's most proven, complete, cost-effective virtualization platform. This is true not only because it continues to set the bar as the most advanced solution technologically, but because it has been chosen by enterprises, service providers and a broad ecosystem of partners as the foundation upon which the next generation of IT will be built.
VMware, the global leader in cloud infrastructure, delivers customer-proven virtualization solutions that significantly reduce IT complexity, energizing business, while saving energy -- financial human and the Earth's.
Balkansky is vice president of product marketing, for VMware's Virtualization and Cloud Platforms.


