Any publicity is good publicity?

They apparently buy into that philosophy over a Singlefin, the seller of anti-spam technology that recently drew attention here and throughout the blogosphere because its public relations company kinda-sorta spammed a bunch of journalists, including this one.
 
Rather than try to hide from all the attention, someone at Singlefin apparently decided to embrace it, as both the original item [1] I wrote and subsequent mention on Slashdot [2] are displayed prominently on the company's homepage [3].
 
Good for Singlefin. Right choice.
 
(All of which reminds me of the message I saw recently on a greeting card: "When life serves you lemons, make lemonade. When life serves you crap … don't make anything at all.")