Lifetime, home of the craziest "woman in danger" TV movies ever made (like the one where Tori Spelling escapes from a killer by canoe), also hosts a most amazing rerun phenomenon, "The Golden Girls."
The show is on approximately 162 times per day, yet that doesn't distill its ratings or attraction. Even more wild is the fact the cable channel is drawing millions of viewers from the much-sought-after 18-to-34 demographic who tune in to watch the exploits of four Miami senior citizens and Bea Arthur's gigantic shoulder-padded outfits.
Lifetime execs are no fools and to capitalize on the 20th anniversary of the show's debut, they're turning to technology to make the most of their young audience.
The New York Times looks at the channel, which is drawing the tech-savvy online [1] by offering ringtones, screensavers, voice mail messages, exclusive Web video and more to feed their "Golden Girls" addiction (and, of course, increase page views).
Via tvtattle [2]