Starting your trek within the massive and fast growing social media platforms (Examples: Twitter, Facebook) can seem rather daunting. But, outside of good ol' business planning and strategy development, it's possible - and there are some checklists you should consider.
This post is intended to get your team thinking about the possibilities.
Resources to consider Read more
Internally: Subject matter experts, social media champions, community managers and editors.
Starting your trek within the massive and fast growing social media platforms (Examples: Twitter, Facebook) can seem rather daunting. Outside of good ol' business planning and strategy development, there are some checklists you should consider.
This post is intended to get your team thinking about the possibilities.
Resources to consider Read more
Internally: Subject matter experts, social media champions, community managers and editors.
I think it was Brad Pitt.
He was asked how it might feel to suddenly not feel wanted, or perhaps lose the affinity people have for him, and worse - no new gigs. His answer: (paraphrasing) "Well, I know that if I Googled myself, and I didn't see my name, something would be very wrong, and it would time for alarm!". Read more
If you had a chance to sit down over coffee and chat casually with a Google engineer (in this case, Matt Cutts) - what would you ask him/them?
Well, recently, on Google Moderator, hundreds of questions were submitted from around the world about Search Engine Optimization and Google's insights.
The below shows the responses to some key questions and answers you should consider for your search engine optimization campaigns.
Which one has top priority for YOU? Read more
You'd be amazed how many folks still don't understand how important link building is for high ranking in search engines, and in specific for Google. And, what are valid tactics for 2009, what things have changed?
Backlinks, or 'incoming links' are a critical part of your website's ongoing visibility in search engine results. If you couple this with quality incoming links, you'll likely see benefit (increased traffic) from people clicking as well. Read more
Sitemaps have been around for a very long time.
They provide an easy way to help you organize your site for users and search engines. Using targeted keywords in the link anchor text that results in a matching landing page is good practice. Read more
There is a lot of hype on the Internet, from scammy money-making schemes, ridiculous in-your-face advertising, cloaked websites (you may not know it), and over the top sounding search engine strategies polluting your email in box daily. They all seem quite convincing at first. But, the adage "if it sounds to good to be true, it probably is" comes to mind quickly. Read more
What are the ways to improve my website performance? And, especially for Google? This is a very common question, and I get questions about it all the time. I also test search strategies continually to provide the best solutions and answers for myself.
Since there was a recent announcement from Google regarding SEO (search engine optimization) and how to best use a White-Hat approach to tuning your website for search engines, I wanted to provide that and other information that you can put to use immediately. Read more
Jon Rognerud is a search engine optimization consultant in Los Angeles, and is the founder of Internet marketing company Chaosmap.com. His Internet marketing book, Ultimate Guide to Search Engine Optimization, a best-seller in its category, is available at Amazon and in bookstores nationwide.
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