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subscription software pricing

Top 5 obstacles to adopting subscription pricing

Submitted by Mitchell Ashley on Wed, 12/10/08 - 3:56am.

Is 2009 going to be theĀ "Year of Subscription Pricing" -- finally? Didn't the antivirus software companies prove the undeniable benefits of subscription-based pricing and reoccurring revenue streams years ago? I know the antivirus companies' success was a big factor in giving subscription pricing a try when I was part of introducing security products over the last few years.

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