Submitted by Linda Musthaler on Fri, 04/28/06 - 11:42am.
In the category of "One man's pleasure is another man's pain," I recently read an article in the April 2006 issue of Inc. magazine that advocates "comparison-shopping software." You and I know it as adware. The article paints tools like WhenU and Dealio in a positive light, able to deliver context-sensitive pop-up ads when someone is shopping online.
Having read this magazine for several months, I'm guessing the target reader is the owner/operator of a small to medium-sized business that is looking for ways to compete against much larger competitors. Online advertising – especially the kind that delivers a real-time, context-specific message -- would seem to be a real plus. Of course, these readers might not know that adware and pop-ups are the scourge of network security professionals, who do everything they can to prevent adware use on our computers. Read more