mobile advertising

Cisco funds mobile advertisement company

Cisco Subnet — Wed, 06 Aug 2008 21:39:49 -0400

Cisco has joined Motorola to invest in Amobee Media Systems, which inserts interactive advertisements into mobile entertainment and communication channels. Terms of the deal were not disclosed. Amobee is based in Redwood City, Calif., and is already funded by Accel Partners, Globespan and Sequoia Partners.

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Mobile World Congress 2008 - Wish I Was There

Craig Mathias — Thu, 14 Feb 2008 20:02:41 -0500

The current movie "The Bucket List" is about things to do before you kick the bucket. One of those things, IMHO, should be to visit Barcelona. This is a magnificent city on the Mediterranean, and the site of this week's Mobile World Congress (MWC), formerly 3GSM. Stay at the Hotel Arts, which is right on the beach, but ignore the water. You want beach?

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Microsoft ads coming to a phone near you

Microsoft Subnet — Mon, 10 Dec 2007 11:18:51 -0500

Microsoft has started placing ads on MSN Mobile, a portal that connects mobile phone users with Hotmail, instant messaging, search, news and other Web content, reports the Associated Press. The news isn't unexpected. The move to advertise to U.S. cell phone owners follows Microsoft's mobile advertising moves in Japan and Europe. It also follows Yahoo, that has been doing the same since late 2006. Microsoft lined up some heavy hitters as its first U.S advertisers. These include Paramount Pictures, Ford's Jaguar brand, and Bank of America. These are not location-aware ads, the story reports, but a hyped-up version of your run-of-the-mill banner ads.

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