<?xml version="1.0" encoding="utf-8"?>
<rss version="2.0" xml:base="http://www.networkworld.com/community" xmlns:dc="http://purl.org/dc/elements/1.1/">
<channel>
 <title>MSN mobile</title>
 <link>http://www.networkworld.com/community/taxonomy/term/7916</link>
 <description>Showing new posts in a forum view</description>
 <language>en</language>
<item>
 <title>Microsoft ads coming to a phone near you</title>
 <link>http://www.networkworld.com/community/node/22839</link>
 <description>&lt;p&gt;Microsoft has started placing ads on MSN Mobile, a portal that connects mobile phone users with Hotmail, instant messaging, search, news and other Web content, &lt;a href=&quot;http://biz.yahoo.com/ap/071210/microsoft_mobile_ads.html?.v=2&quot;&gt;reports the Associated Press&lt;/a&gt;. The news isn&amp;#39;t unexpected. The move to advertise to U.S. cell phone owners follows Microsoft&amp;#39;s mobile advertising moves in Japan and Europe. It also follows Yahoo, that has been doing the same since late 2006. Microsoft lined up some heavy hitters as its first U.S advertisers. These include Paramount Pictures, Ford&amp;#39;s Jaguar brand, and Bank of America. These are not location-aware ads, the story reports, but a hyped-up version of your run-of-the-mill banner ads. &lt;span class=&#039;read-more&#039;&gt;&lt;a href=&quot;http://www.networkworld.com/community/node/22839&quot;&gt;&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Read more&lt;/strong&gt;&lt;/a&gt;&lt;/span&gt;</description>
 <comments>http://www.networkworld.com/community/node/22839#comments</comments>
 <category domain="http://www.networkworld.com/community/taxonomy/term/123">Microsoft</category>
 <category domain="http://www.networkworld.com/community/taxonomy/term/45">Wireless / Mobile</category>
 <category domain="http://www.networkworld.com/community/taxonomy/term/7915">mobile advertising</category>
 <category domain="http://www.networkworld.com/community/taxonomy/term/7917">mobile browsers</category>
 <category domain="http://www.networkworld.com/community/taxonomy/term/7916">MSN mobile</category>
 <pubDate>Mon, 10 Dec 2007 11:18:51 -0500</pubDate>
 <dc:creator>Microsoft Subnet</dc:creator>
 <guid isPermaLink="false">22839 at http://www.networkworld.com/community</guid>
</item>
</channel>
</rss>
