mobile browsers

Mobile browsing and the mobile enterprise

John Cox — Mon, 21 Jul 2008 10:04:31 -0400

In researching this week's story on the new generation of mobile Web browsers, one word kept coming up to describe the experience of both users and IT staff: painful. (There's also a slideshow with screen shots from several of these browsers.) Microbrowsers were often awkward to use and limited in the content they could access, and the content had to be separately created and maintained. Someone aptly dubbed mobile browsers as "second class citizens" on the Internet.

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What’s your mobile browsing experience?

John Cox — Wed, 28 May 2008 09:03:57 -0400

Apple is expected to announce an iPhone for AT&T’s 3G cellular networks in early June, a major step up for current iPhone owners with Apple’s Safari Web browser on AT&T’s EDGE network.

According to several reports, iPhone has sparked new, much more intense browsing activity by its users compared to other smartphones, though much of that activity seems to be done over the iPhone’s Wi-Fi connection. Some of the increase, at least, seems to be due to iPhone’s touch interface, perhaps the first that truly comes close to deserving that over-worked claim “intuitive.”

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Microsoft ads coming to a phone near you

Microsoft Subnet — Mon, 10 Dec 2007 11:18:51 -0500

Microsoft has started placing ads on MSN Mobile, a portal that connects mobile phone users with Hotmail, instant messaging, search, news and other Web content, reports the Associated Press. The news isn't unexpected. The move to advertise to U.S. cell phone owners follows Microsoft's mobile advertising moves in Japan and Europe. It also follows Yahoo, that has been doing the same since late 2006. Microsoft lined up some heavy hitters as its first U.S advertisers. These include Paramount Pictures, Ford's Jaguar brand, and Bank of America. These are not location-aware ads, the story reports, but a hyped-up version of your run-of-the-mill banner ads.

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