Also read: Why any great career move should be known as 'a Schmidt'
Jobs is well-known for being demanding and controlling. These traits serve Apple well in the short term, but in the long term they'll backfire because it doesn't appear Jobs is grooming anyone to take the lead. Schmidt, on the other hand, is by most accounts the kind of manager you want to work for. Schmidt focuses on removing obstacles so Google's employees can do what they were hired to do — create and innovate.
Google's work environment is very conducive to creativity. The famous 20% time that Googlers get to work on projects that aren't part of their regular job is just the tip of the iceberg. Google folks are able to communicate with different product teams and even have the ability to provide new features to products in other groups. While everything that comes out of Google may not be open source, it's clearly a business that has been deeply influenced by open source.
Given the culture of secrecy at Apple, it's hard to picture different product teams being able to pitch in on other products. In fact, it's hard to imagine Apple developers being able to stray at all. Apple is very clearly a top-down culture. This is not the sort of business that attracts the best and brightest, except at the very top. And clearly, there's really only room at the top for one at Apple and failure is not an option.
Google is also doing a better job of wooing developers outside its walls. Google's open source programs, like Summer of Code and Google Code Hosting, promote the larger ecosystem that supports Google. While Google could do better by the FOSS community with Android, there's no question that the company is more open than Apple. Apple's tight velvet fist with iPhone developers has not helped the company.
Google is involved at nearly every level of technology, and then some. From having a hand in DNS, trying to improve the speed of the Web, to creating its own mobile OS. Not to mention having a bit of influence in search as well.
Apple is more narrowly focused. This isn't a bad thing — but Jobs aims for a modest share of the market while Schmidt is guiding Google to become a commodity in many markets. Apple's strategy is only sustainable as long as it continues its winning streak. Google can afford to fail here and there.
The tech press likes to deride companies for their failures. Take Google Wave, which received heaps of criticism when it launched due to the product's flaws — and then heaps of criticism because Google pulled the plug in a speedy fashion. This is also known as "damned if you do, damned if you don't."
But failure is a byproduct of innovation. Yes, Google may not win big with every effort, but it doesn't need to. Apple, on the other hand, tends to bet big on each new product. The company has had a string of successes, but how long can it count on churning out wins like the iPod, iPhone and iPad?
My guess is Apple's win streak is going to be about as long as Jobs' tenure.
Ultimately, Apple has to face a future without Jobs — and it doesn't seem prepared. If Schmidt were to leave Google suddenly, it would probably make for a bumpy quarter, but few would wonder if the company was in trouble. Take a look at Apple's stock prices while Jobs' health issues kept him away from Apple — the market does not have confidence in an Apple without Steve Jobs.
This doesn't mean that Apple is doomed, or that Google needs to drive the company out of the marketplace. So long as Jobs is at the helm, and perhaps afterward, Apple has a bright future. But Schmidt is doing a much better job of preparing Google for the long haul. Jobs' contribution to Apple is almost impossible to overstate, and it's difficult to imagine Apple without Jobs at the helm. Schmidt's most valuable contribution to Google may be that it is possible to imagine a successful Google without him.
Brockmeier, a longtime advocate of free and open source software, is a freelance writer and editor, a blogger for Network World's Open Source Subnet, and was formerly the openSUSE Community Manager for Novell. You can reach him at jzb@zonker.net and follow him on Twitter as @jzb.


