Perhaps the reason we have tablets at all is that the personal computer never really delivered on the promise. It was never all that personal. PCs were initially heavy lumps of plastic that lived somewhere in the home or office. Later came the laptop and netbook, and each step made the PC a bit more personal.
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The form factor itself, however, was never truly personal. Nor was the software. Sure, some people put stickers on their laptops and changed their screen savers, but the PC's file system imposes a somewhat impersonal interaction with it, and the closest a PC ever gets to being cradled is sitting stiffly on someone's lap.
Tablets, and the software that runs them, however, are inherently personal. From Day One.
Tablets significantly depart from their PC predecessor in ways that make them a new species altogether, rather than an evolution. Consider, for example, that early on Microsoft came out with its own tablet/slate device, and the very fact that it was a hybrid of the old world (PC) and the new (smartphone) vaporized its chances. With their swiveling screens and bulky presence, old-school tablets failed to excite.
The new world of tablets, however, is very different. Thin, relatively light, and completely dominated by a touchscreen. The brains of these tablets has changed, too: initially it was traditional Windows running on a pseudo-new form factor. Today's tablets, on the other hand, bury the file system and run a lightweight OS that gets out of the way of the apps that increasingly dominate our time and attention.
And while these apps span an array of functions, they skew much more personal than applications on our old-world PCs. Instead of fixating on the creation of Office documents we carry around Instagram, Facebook, LoseIt, etc. Yes, these services are also sometimes available on traditional PCs, either as native or Web apps, but they are increasingly built with smartphones and tablets in mind, with the PC an afterthought.
The PC is all about getting work done. The tablet has a day job, but spends as much or more time having a life.
Though a tablet is not a phone, it has sociability built into its DNA. A tablet like the iPad comes with GPS built-in, and likely has 3G wireless at the ready, too. PCs can be social, too, of course, but that social DNA feels like more of a bolt-on.
And it's not just social. For tablets, the apps are the operating system. When using my iPad I'm married to individual apps, not to iOS. Indeed, I'm guessing few consumers have any idea what iOS is. They have an iPad or a Samsung Galaxy Tab. They don't think about the OS.
The PC, on the other hand, is constantly reminding users of the OS. The primary affinity is for Windows, Linux or Mac OS X. This feeling comes through in the need to interact with the file system on a regular basis, the bother of installing apps, etc.
Microsoft still doesn't get this, which is why Chicago Sun-Times columnist Andy Ihnatko raves about the new Windows 8 tablet interface but pauses to shudder, "Every time the classic Windows 7 interface pops up, it looks like a drunken uncle at an otherwise elegant family wedding."
The tablet experience is different. This is why Apple has been retrofitting Mac OS X to be more iOS-like, rather than trying to make iOS more Mac OS X-like.
Apple is winning because Apple groks this shift in how we use "computers." The tablet has out-personalized the personal computer. Vive la tablet revolution.
Asay is senior vice president of business development at Strobe, an HTML5 startup that provides a framework and cloud services for building cross-platform mobile apps. He was formerly COO of Ubuntu commercial operation Canonical. Asay is an emeritus board member of the Open Source Initiative (OSI). You can follow him on Twitter @mjasay.


