It's in this consumer-driven environment that the Research in Motion BlackBerry PlayBook arrives. The PlayBook contrasts sharply with Apple's consumer-focused iPad because it is designed for the traditional enterprise buyer, yet wants to appeal to consumers as well. The PlayBook boasts a seven-inch design that fits easily in your hand, offers a Webkit-powered browser, and unlike Apple's iPad, can play Flash-based content. Could these additional assets tip the tablet scales in favor of RIM in 2011?
While the PlayBook is a great piece of hardware, it's not going to replace iPads in enterprises this year. Why? Because the iPad is not only a better device, but it delivers a better overall connected user experience. Yankee Group defines a connected experience as being the synthesis of three necessary ingredients: the device itself, network connectivity and downloadable content.
So when we evaluate RIM's PlayBook against the iPad using these criteria, we find that:
* The iPad is a more immersive device. While the PlayBook is easier to hold in one hand, its seven-inch screen is noticeably smaller. That means that everything from emails to movies will be less engaging on a PlayBook than on an iPad. This isn't just physical size; the iPad's 1024 by 768 pixel screen actually has 28% more pixels than the PlayBook's.
But more important than the screen size is the responsiveness of the device. Swipes and touches on Apple's iPad are nearly instantaneous, Web pages scroll and bounce from finger flicks like they were rubber sheets, and pinches and zooms feel completely natural. On the PlayBook, button sometimes require multiple presses to activate and some (but not all) Web page scroll jerkily. In short, the iPad interface feels like magic and, because of glitches in the interface, the PlayBook doesn't.
* The iPad offers more connectivity options. Buyers can choose the types of connectivity they want on iPads, be they WiFi-only, GSM+WiFi, or CDMA+WiFi. The iPad connectivity experience is seamless; if Wi-Fi isn't available, the device switches over to its integrated 3G connection. Further, iPad 3G connectivity doesn't require a multi-year wireless contract; buyers can buy 3G bandwidth using built in controls in the device itself to manage their account.
The PlayBook connectivity, on the other hand, is a step backwards into the world where connectivity was rare and hard to use. PlayBooks currently only have Wi-Fi connectivity. A downloadable tethering app allows you to piggyback on your BlackBerry's connectivity, but only if that BlackBerry isn't using AT&T. What if your mobile phone isn't a BlackBerry? Well, if your mobile phone doesn't sport a mobile hot spot, you're out of luck; the PlayBook doesn't currently offer any 3G connectivity options. Worse, if you don't tether to a BlackBerry, you have no native email or calendar client on the PlayBook.
* The iPad offers more downloadable apps and has legions of developers for those apps. Much of today's connected experience is determined by how users can tailor that experience through downloadable content. Apple's App Store currently boasts more than 65,000 apps designed specifically for the iPad, and another 330,000 iPhone apps that will run on the iPad. Because the PlayBook is based on QNX, a new tablet operating system, it has only a few hundred apps. Simple things such as Twitter clients, note taking apps like EverNote and Dropbox, book-reading apps like Kindle, or video-conferencing apps, are all missing from the PlayBook App World.
More serious, though, is the fact that there are few developers who can write apps for the PlayBook. Many enterprises will want to develop their own apps for the PlayBook, and to do that they'll need developers who have the expertise to do so. While MobileDevHQ.com lists more than 60,000 iPad developers today, the PlayBook doesn't even have enough registered developers to list. That's a serious problem, not just for today, but for years to come.
Make no mistake, the PlayBook is a great first step for RIM. But if a business's goal is to create revenue using tablets, the only choice today that delivers a great connected experience is Apple's iPad.


