IBM tells employees: Blog this
By Adam Gaffin, NetworkWorld.com, 05/16/05
IBM is now actively encouraging all 320,000 employees to blog (apparently, upwards of 9,000 already were blogging). Of course, with such power comes responsibility, specifically, a corporate blogging policy:
... The core principles -- written by IBM bloggers over a period of ten days using an internal wiki -- are designed to guide IBMers as they figure out what they're going to blog about so they don't end up like certain notable ex-employees of certain notable other companies. They're also intended to communicate IBM's position on such practices as astroturfing, covert marketing, and openly goading or berating competitors -- specifically, don't do it. As these guidelines were being drafted, we drew heavily upon our own experiences as bloggers and the excellent prior art in this space graciously provided by Sun, Microsoft, Groove and many others who have drafted policies and guidelines for their employees. ...
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