How to speed adoption of collaboration software

Or as the kids today call it, "social software." Denise Howell reports from a Disney case study at the Web 2.0 conference:

...[H]ow do you get users to accept the new methodologies? Simple. Don't tell them. Don't make a big deal about trying some revolutionary new tool. Just train them and let them discover things like why email doesn't make a great file system, but a weblog is another story. They're also using Newsgator with Outlook to help people aggregate and survey what's going on on all the Disney weblogs. Told the users: "We're going to put some stuff into Outlook so you don't have to go check the Web pages anymore. Response: cool! No discussion needed about the joys/promise of RSS, etc. ...

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