A few weeks back, we wrote about companies that have second thoughts about their names. Joel Spolsky says the same phenomenon applies to software, such as the bug-tracking application his company sells:
... The goofy name FogBugz is an historical accident which I rather regret, but the brand name is so well known by now that we're not going to change it. We have subtly reduced the number of capital letters (FogBUGZ became FogBugz) which makes it a little bit less embarassing, but I think for now we're stuck with the stupid name. I have actually gotten email from people who say they can't buy FogBugz because the name doesn't sound professional. Sorry! Get over it, or you may have to use the professionally-named Bugzilla forever!Back to Compendium
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