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 Every culture says it differently Network World Fusion, 02/22/99
 Imagine describing a product listed in your online catalog as being able to "kill two birds with one stone." That's great, until you try translating your e-commerce materials into a different language. A literal translation would leave many potential customers saying, "Huh?" because the thought is expressed differently around the world. Take a look at these examples:
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  International e-commerce checklist: Ensure that target international markets can read the Web pages (Remember, one-third of the world's population speaks Chinese). Research how to handle international funds transfers. Beware of cultural bias in Web content. What appears to be innocuous in the U.S. can be, at best, indecipherable in many other countries and, at worst, extremely offensive. Make sure the site is listed in regional search engines serving target markets. Consider a mirror site for improving performance in a target market. Advertising sectionE-Commerce Vendor Showcase
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