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Electronic Commerce Issue is
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E-comm Innovator Award honorable mentions These five companies win kudos for undertaking interesting e-commerce projects that have enhanced their bottom lines and opened business opportunities.
Anthem Blue Cross
Blue Shield
As part of an ambitious and ongoing e-commerce
infrastructure project, Anthem BCBS has turned to a Lightweight
Access Directory Protocol directory service to supply millions
of users with secure access to applications, insurance services
and claims information. The provider built this directory-based
Web access control system on top of Microsoft's Active Directory
using OpenNetwork Technologies' Directory Smart, which will
enable single sign-on internally and externally for what could
eventually be more than 10 million users in eight states.
In a pioneering move, Anthem created not just the directory
service but also an e-business directory infrastructure. And
it begins to blur the lines between managing internal and
external users and resources without compromising security.
So far, Anthem has spent nearly $5 million to build its e-commerce
infrastructure, surround it with security defenses and buy
applications. Savings of several million dollars per month
are expected.
DaimlerChrysler's
Mopar Parts Group
Two years ago, DaimlerChrysler's Mopar Parts launched an ongoing
supply-chain performance improvement project meant to reduce
inventory costs and improve dealer order flow. This is no
easy task, given that the group's distribution process involves
more than 3,000 suppliers that interact with third-party providers,
four national parts distribution centers (PDC), 16 field PDCs,
and more than 4,500 Dodge and Chrysler dealerships. The company
selected SeeCommerce's SeeChain Demand and SeeChain Inventory
performance-management applications in order to accomplish
its goals. The project already has netted the company huge
gains. In the first six months, Mopar realized $7.2 million
in cost savings from reduced safety stock; a 0.7% improvement
in order fulfillment, which in turn resulted in $10 million
in transportation savings; reduced decision cycles from months
to days; and the establishment of collaboration among suppliers.
By the close of 2001, the supply chain project yielded an
estimated $20.2 million inventory reduction.
Honeywell International's Business,
Regional and General Aviation Division
Honeywell's Business, Regional and General Aviation unit turned
a static Web site - www.BendixKing.com
- into an interactive e-commerce portal that gives aircraft
owners and pilots information on aircraft, parts and other
general aviation information while allowing them to network
among themselves. Honeywell dealers, in turn, get access to
technical documentation on aircraft and parts they are certified
to service. Previously, little electronic interaction existed
among pilots and dealers. Rather, doing business with Honeywell
was a manual, complicated process bogged down by factors such
as different time zones, outdated catalogs, and a ton of paperwork,
faxes and phone calls. Through the new site, powered by Entigo's
Catalog and Order applications, Honeywell has cut customer
service calls by 30% while simultaneously increasing sales.
Honeywell invested $1.2 million in site improvements and expects
a return of 300%.
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Owens & Minor
This 120-year-old distributor of branded medical and surgical
supplies has significantly improved the health of its complex
supply chain through an extranet powered by Business Object's
WebIntelligence business intelligence tool. The company buys
140,000 products from 1,400 suppliers and sells them to more
than 4,000 hospitals and healthcare providers. The supply-chain
extranet allows suppliers, customers and partners to tap into
product usage information stored in Owens & Minor's data warehouse.
Through the extranet, called WISDOM, they get up-to-the-minute
reporting and analysis on customer sales, product inventory,
contracts, pricing, and orders and shipment status. Since
implementation, WISDOM has generated more than $500,000 per
year in revenue, which includes a 10% increase in sales. It
has also generated more than $1 million in incremental revenue
through monthly subscriptions sold to customers and suppliers.
Welch Foods
Welch Foods, a producer of grape juice, jam and jelly products,
relies on trade promotions to drive growth and increase sales.
But until the launch of a trade promotion extranet called
Tradetopia, the company had a hard time tracking promotion
performance, accounting for incentive expenditures and reimbursing
retailers quickly. Tradetopia, which runs on IBM's WebSphere
application server, gives Welch's retail sales brokers and
field sales managers the opportunity to trade spending-related
information and add trade promotion plans, revise spending
allocations, resolve deductions and view their trade spending
in real time. Since implementing the extranet, Welch's sales
have grown at about 8% annually. Now the company is adding
new applications to the extranet platform. For example, it
recently reused code developed for Tradetopia in a Web-based
forecasting and inventory and order management system for
its refrigerated product line. Welch's realized a 100% return
on investment for Tradetopia in less than one year, and develops
and deploys applications up to 85% faster by reusing code
developed for the extranet.