OTTAWA - Nortel last week rolled out a broad initiative geared toward getting service providers to use its latest packet telephony equipment to deliver new services.
At the heart of the plan, dubbed Succession Services, is technology designed to support services that promote user mobility and integrate multiple devices and media - such as e-mail, cell phones, home telephones and PDAs.
The initiative includes a service road map, product enhancements and expanded co-marketing program. The road map shows carriers how to stimulate enterprise and consumer demand needed to generate service volumes.
One destination on this road map is a new Nortel offering that supports managed services called Succession Voice over IP (VoIP) VPN. VoIP VPN brings together branch offices and telecommuters onto a single telephone dial plan, and lets service providers manage a company's voice network for them.
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OTTAWA - Nortel last week rolled out a broad initiative geared toward getting service providers to use its latest packet telephony equipment
to deliver new services.
At the heart of the plan, dubbed Succession Services, is technology designed to support services that promote user mobility
and integrate multiple devices and media - such as e-mail, cell phones, home telephones and PDAs.
The initiative includes a service road map, product enhancements and expanded co-marketing program. The road map shows carriers
how to stimulate enterprise and consumer demand needed to generate service volumes.
One destination on this road map is a new Nortel offering that supports managed services called Succession Voice over IP (VoIP)
VPN. VoIP VPN brings together branch offices and telecommuters onto a single telephone dial plan, and lets service providers
manage a company's voice network for them.
VoIP VPN is hosted on Nortel's Succession Communications Server 2000 and 2000-Compact softswitches. VoIP VPN lets companies
reduce ongoing operational expenditures by up to 25%, the vendor says, citing internal research.
VoIP VPN is the latest in a suite of Nortel offerings that enable managed services. The others include hosted multimedia and
packet voice services such as Succession Centrex/Centrex IP, Personal Communications Manager, Multimedia and Collaboration,
Internet Voice and Primary Voice.
To help carriers combine these services into bundles, Nortel announced several softswitch enhancements under the Succession
Services plan:
- Adding H.323 interfaces to support direct packet interworking with H.323 IP PBX systems and gateways. This will enable converged
VoIP VPN services to be offered to the growing enterprise base of IP PBXs.
- Expanding support for Session Initiation Protocol to enable direct packet interworking with SIP-based enterprise PBXs or gateways.
This will broaden the market for VoIP VPNs, Nortel says.
- SIP extensions that integrate Succession softswitches and Succession Interactive Multimedia Server to enhance the multimedia
features carriers deliver to existing phones.
- SIP proxy capability to allow multimedia traffic to cross enterprise and public switched telephone network domains, and carrier
boundaries. The ability to add multimedia services or personal call management to existing telephones could increase carrier
revenue by up to an average of $18 per business line and $15 per residential line, Nortel says, citing internal research.
Nortel also has expanded its co-marketing program, MarketForce, to include the results from a detailed market research study
designed to understand specific buying patterns. The data is intended to strengthen carriers' business planning and pricing
analysis, and let them accelerate new service revenue generation with promotional and lead-generation campaigns.